The insurance industry has long been confounded by how to reach the Millennial generation. Those born (roughly) between the mid-1980s and the late 1990s grew up as the Internet was exploding. It’s a generation highly skeptical of many of the traditional business tactics the insurance industry employs. Part of the difficulty with selling insurance to Millennials has to do with their very real feelings of financial insecurity. A recent Wall Street Journal article pointed out that Millennials are behind in key areas vs. previous generations, such as income, home ownership and starting families. Because the generation came into adulthood just as the economy turned south, many Millennials feel financially insecure. That financial insecurity ultimately leads to less spending on anything that seems unnecessary, especially life insurance products.

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